Product data

Product data

Keeping consumers informed and protected
with a single, trusted source of information.

Today’s shoppers expect more.

They want detailed and accurate information on the products and services they’re consuming – whether its provenance, environmental impact, nutritional value or allergens. To keep pace with these changing demands, businesses need a single, trusted source of accurate product data that they can share easily.

Thanks to GS1 standards and data services, manufacturers, brands, retailers and healthcare providers can speak one language to identify, capture and share product information.

The benefits of product data

Trusted

Trusted

Our product data standards and services make sure your data is both accurate and up-to-date, giving retailers and consumers confidence and trust in the information you share.

Standardised

Standardised

GS1 standards give businesses a common, global language for identifying products and exchanging information, which reduces complexity, streamlines processes and reduces errors.

Global

Global

The product data we capture for you is trusted by retailers and consumers all over the world, making it easy and efficient to share globally.

productDNA

Transform how you manage and share your product data

GS1 standards and productDNA can help your
business inform and protect your customers.