By 2025, national deposit return schemes (DRS) will be in place across all four UK nations, representing one of the most significant shake-ups the recycling system has ever seen.
Retailers, producers and consumers are already grappling with major legislative change and economic upheaval. While there’s no doubt that the introduction of DRS can be a positive step forward, the needs of consumers and industry need to be carefully factored into their design. This will be essential for ensuring that the UK’s schemes have a meaningful impact on recycling and deliver an approach that works for all.
That is why we are collaborating with Polytag, a team of committed recycling tech pioneers who work with FMCG brands, retailers, printing solution providers and regional recycling centres to provide 'full-circle' visibility of packaging as it travels through the supply chain.
Together, we have been working to develop and explore an inclusive technology solution that would provide consumers with a simple, accessible and familiar way to participate in a DRS. One that would allow them to return waste and collect their deposits without having to drastically change their current habits.
To explore the feasibility of this digital approach, Polytag and Ocado launched a pioneering new trial in November 2022 to assess how serialised QR codes powered by the GS1 Digital Link standard could power a Digital Deposit Return Scheme (DDRS).
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GS1 Digital Link
The GS1 Digital Link standard enables GS1 identifiers to be used as a gateway to online information.
2D barcodes
Now more than ever, consumers are looking for product transparency. Find out how advanced barcodes could power the future of commerce.
Implementation guides and resources
Here are our step-by-step guides on how to connect your products to the digital world.
GS1 Digital Link training
Our Digital Link course will help you understand how you can improve your business operations and connect with consumers like never before.