re-universe

At re-universe we deliver forward-thinking projects that enable brands to engage and incentivise citizens to return items for reuse or recycle. 

Our digital re-universe platform connects packaging to the user through unique coding, bringing end-to-end transparency and rich data and insights that engages citizens, reduces carbon and provides measurable impact.

As pioneers of Digital DRS, we believe convenience is key to a successful government led Deposit Return Scheme. The re-universe platform provides citizens with the option to continue to recycle their drinks containers at home and still get their deposit back.

Our UI has been designed to provide maximum capture with minimal hassle. Our two world-first pilots saw high engagement and an impressive 94per cent return rate.

As brands start to transition to reusable packaging our re-universe platform has been optimised to provide an easy-to-use platform that can manage everything from cups and food containers through to textiles. We partner with the very best creators of circular packaging to incentivise and engage citizens to bring back for reuse, bringing item-to-item transparency and traceability to measure the impact made. Users simply scan the unique code or use the NFC to automatically open the return platform – no need to download an app.

From closed- to open-loop, we engage and inspire people to recycle more – keeping valuable materials in the circular economy and provide brands the ability to communicate with its customers, gain environmental insights and report data for EPR and ESG purposes.

Our clients and partners include Danone, Wimbledon, Sainsbury's, Blenheim Palace, Bryson Recycling and IWMA. 

Our digital returnable cup system can be found at Blenheim Palace in collaboration with Circular&Co. and Unisan.